Plain English summary: We collect your name, email and search preferences when you use retirementhousing.uk. We use this to match you with relevant retirement properties and send you newsletters only if you've asked us to. We don't sell your data. You can ask us to delete it at any time. The full details are below.
ZC136341
Who we are
Retirement Housing Ltd ("we", "us", "our") operates retirementhousing.uk. We are the data controller for personal data collected through this website.
Registered address: 71-75 SHELTON STREETCOVENT GARDEN LONDON WC2H 9JQ
Company number: [17145303]
ICO registration number: [ZC136341]
Data Protection
contact: info@retirementhousing.uk We are subject to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended by the Data (Use and Access) Act 2025.
What personal data we collect
Data you give us directly Enquiry
forms: name, email address, phone number, message content
Developer registration: name, company name, email, phone number, number of developments
Newsletter signup: email address
Saved searches / alerts: email address, search preferences (location, property type, price range, features)
Account creation (future): name, email address, password (hashed)
Data we collect automatically
Usage data: pages visited, search queries, time on site, clicks — collected via analytics cookies (only with your consent)
Device and browser data: browser type, operating system, screen size, IP address (anonymised after 90 days)
Referral source: how you arrived at our site (e.g. Google, direct link)
Sensitive data
If you use care-level filters (e.g. searching for "extra care" or "assisted living"), this may imply health-related information. We treat this data with extra care and do not store care-preference filters linked to identifiable individuals beyond your active session. We do not ask for or store any other special category data.
How we use your data
Data used
Purpose
Lawful basis
Responding to property enquiries and connecting you with developers
Name, email, phone, message
Legitimate interests
Sending you the newsletter you signed up to
Email address
Consent
Sending property alert emails you requested
Email, search preferences
Consent
Developer account management and billing
Legitimate interestsName, company, email, phone
Contract
Improving the website using analytics
Anonymised usage data
Consent
Legitimate interestsFraud prevention and site security
IP address, usage patterns
Legitimate interests
Complying with legal obligations (e.g. tax records)
Transaction and contact data
Legal obligation
Legal obligationWe never use your data for automated decision-making that produces legal or similarly significant effects.
Lawful basis for processing
Under UK GDPR Article 6, we rely on the following lawful bases:
Consent (Art. 6(1)(a)): Used for newsletters, property alerts, and analytics/marketing cookies. You can withdraw consent at any time — see your rights below.
Contract (Art. 6(1)(b)): Used when you register as a developer or request a service that requires us to process your data to fulfil the agreement.
Legitimate interests (Art. 6(1)(f)): Used for handling property enquiries, fraud prevention, and basic site security. We have conducted a legitimate interests assessment and concluded our interests do not override your rights.
Legal obligation (Art. 6(1)(c)): Used where we are required by law to retain or process data (e.g. financial records).
Cookies
We use cookies on retirementhousing.uk. Cookies are small text files stored on your device. Our full cookie list and detail is in our Cookie Policy. In summary, we use:
Essential cookies: always on — needed for the site to function (session management, security, your consent preference)
Analytics cookies: only with your consent — help us understand how people use the site (e.g. Google Analytics with IP anonymisation)
Marketing cookies: only with your consent — used to show relevant retirement property contentYou can change your cookie preferences at any time using the link in the footer or our Cookie Policy page.
how we share your data with
We do not sell your personal data to any third party. We share data only as follows:
Retirement property developers: when you submit an enquiry about a specific property, your name, email, phone and message are passed to that developer so they can respond. Each developer is a separate data controller for that enquiry.
Email service provider (Mailchimp):
processes email addresses for newsletter and property alert delivery. Data is processed under a data processing agreement. Mailchimp may transfer data to the US under appropriate Standard Contractual Clauses.
Analytics provider (Google Analytics):
receives anonymised usage data, only if you have consented to analytics cookies. Configured with IP anonymisation.
Hosting and infrastructure: our web host and cloud services process data as data processors under our instruction.
Legal and regulatory:
We may disclose data to the ICO, law enforcement or courts if required by law.All third-party processors are bound by data processing agreements ensuring they process data only on our instructions and maintain appropriate security measures.
How long we keep your data
Data type
Retention period
Reason
Property enquiry data
12 months from submission
Allow developer follow-up; then deleted
Newsletter subscribers
Until you unsubscribe
ConsentConsent-based; deleted on unsubscribe request
Property alert preferences
Until you cancel the alert
Consent-based
Developer account data
Duration of account + 6 years
Contract; legal obligation (tax records)
Analytics data (anonymised)
26 months (Google Analytics default)
Site improvement; anonymised so low privacy risk
Cookie consent records
12 months from consent date
Demonstrate compliance with ICO requirements
Complying with legal obligations (e.g. tax records)
Transaction and contact data
Legal obligation
Legal obligationWe never use your data for automated decision-making that produces legal or similarly significant effects.
Your rights
Under UK GDPR, you have the following rights regarding your personal data:
Right of access
Request a copy of all personal data we hold about you (a Subject Access Request).
Right to erasure
Ask us to delete your data ("right to be forgotten") where there is no legitimate reason to keep it.
Right to rectification
Ask us to correct inaccurate or incomplete data about you.
Right to data portability
Receive your data in a structured, machine-readable format where processing was consent-based.
Right to restrict processing
Ask us to pause processing your data in certain circumstances.
Right to withdraw consent
Withdraw consent at any time without affecting the lawfulness of earlier processing.
Right to object
Object to processing based on legitimate interests at any time. We must stop unless we have compelling grounds.
Right to complain
Lodge a complaint with the ICO at ico.org.uk or call 0303 123 1113.
To exercise any of these rights, email with your name, a description of your request, and proof of identity. We will respond within 30 days. There is no charge for most requests.
Children's data
Retirement Housing UK is directed at adults aged 55 and over, and their families. We do not knowingly collect personal data from anyone under the age of 13. If you believe a child has submitted personal data to us, please contact us at info@retirementhousing.uk and we will delete it promptly.
International data transfers
We primarily process data within the UK and European Economic Area (EEA). Where data is transferred outside the UK (for example, to Mailchimp servers in the US), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the ICO, or reliance on the UK–US Data Bridge where applicable.
Changes to this policy
We may update this Privacy Policy from time to time. When we make significant changes, we will notify newsletter subscribers by email and display a notice on our website for 30 days. The "last updated" date at the top of this page will always reflect the most recent version. We encourage you to review this policy periodically.
Retirement Housing Ltd — Data
ControllerEmail: info@retirementhousing.uk
Post:71-75 SHELTON STREET COVENT GARDEN LONDON WC2H 9JQ
ICO registration: [ZC136341] If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO):
ico.org.uk · 0303 123 1113 · Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF